Soon, two-thirds of the world's workers will be part of street economies, Neuwirth says.
Photo: Jessica Dimmock
Journalist Robert Neuwirth
In an older post I talked about "Off The Books" by Sudhir Venkatesh on the underground economy that I have been studying in terms of street market research. In the January 2012 issue of Wired magazine there is an outstanding interview with journalist Robert Neuwirth by Robert Capps detailing what Neuwirth calls "System D" the new do-it-yourself economy that moves under the radar and that we normally refer to as the black market or underground economy and how important System D is now and it's impact in the future.
If you want to know about Marketing you need to watch what's going on at street level.
Follow the link below to read the full article.
http://www.wired.com/magazine/2011/12/mf_neuwirth_qa
In an older post I talked about "Off The Books" by Sudhir Venkatesh on the underground economy that I have been studying in terms of street market research. In the January 2012 issue of Wired magazine there is an outstanding interview with journalist Robert Neuwirth by Robert Capps detailing what Neuwirth calls "System D" the new do-it-yourself economy that moves under the radar and that we normally refer to as the black market or underground economy and how important System D is now and it's impact in the future.
If you want to know about Marketing you need to watch what's going on at street level.
Follow the link below to read the full article.
